History | Marcolino 1926

Luxury and Elegance

Marcolino is a brand of excellence in luxury watches and jewelry in Portugal. Almost 100 years old, we offer a careful selection of the best international brands, recognized for their extreme quality and elegance. Those who are truly passionate about watches, timeless design jewelry and pieces that combine art and sophistication place them at the top of their preferences. Our tradition, combined with a modern and dynamic spirit, is a solid legacy and a guarantee for the future. Discover the Marcolino universe — where luxury and authenticity meet.

A recognized identity

We combine experience with permanent improvement, which includes new and faster ways of fulfilling our mission: providing our customers with a highly rigorous service, a personalized offer and a unique experience. The affinity we build with customers is our greatest asset.

Our Shops Assistance

Very close to 100 years...learn more about our history

1926

António Marcolino founded a watchmaking shop in his own name, on Rua de Santo Ildefonso. A man endowed with enormous persistence and a sense of rigor, he managed to stand out in the commerce of the city of Porto, due to the novelties he presented and the brands that at the time were already selected for their reliability and distinctive quality.

1937

The Marcolino watchmaker is moving to number 130 on Rua de Passos Manuel, in the heart of Porto, illuminating this emblematic street of the city with a special glow. On its façade there is a clock that became the guide to the exact time and which still stands today. A privileged artery, with great commercial and artistic vigor, as it coincides with the construction of the Coliseu do Porto, a few meters above.

1962

The Marcolino watchmaker follows the city's commercial boom and finds a new owner, Adriano Magalhães. Aware of the brand's importance in the city, the Marcolino name remains, but Adriano specializes in high-quality watchmaking.

1970

In the 1970s, José Moura, a renowned goldsmith, acquired the company and carried out the first major aesthetic and functional renovation of the store. More modern and comfortable, it adds more luxurious details and greater luminosity.

1980

New change of ownership, with the acquisition by the Neves family, and a new renovation of the store. A new commercial space and the introduction of after-sales service make Marcolino an attractive store for different generations. Swatch arrives in Portugal, coinciding with a time of cultural effervescence and openness. The brand quickly became a symbol of modernity and style, especially among urban youth. Marcolino was the only store in Porto to offer the brand's most desirable models and therefore achieved special notoriety among collectors.

1991

The Neves family acquires an old adjoining stamp shop and transforms it into a new commercial space, which opens in April of that year, in an expansion process imposed by the company's growth rate and market recognition. The futuristic vision of its managers leads the company to expand its product range, targeting it to a top segment, through the representation of prestigious high watch brands such as Vacheron Constantin, IWC, Omega, Piaget, Cartier, Breitling, among others. The technical assistance service is also reinforced at this time by an experienced watchmaker, in order to respond to all the demands of a growing market.

2011

A third commercial space is acquired, located a few meters below, on the same street, on the corner with Rua de Santa Catarina. It is a charismatic space, located in a building classified as architectural heritage, in a trendy and cosmopolitan area, which displays an imposing facade, with new art characteristics, which gives the new Marcolino store a renewed dose of charm and sophistication.

2014

In July, there is a great turning point with the return of Paulo Neves, after 15 years, to the management of the company. A process of renewal and rebirth for the Marcolino brand that does not forget, however, the tradition and know-how of almost 90 years in watch and jewelery and which, in turn, brings the experience and solidity of Aquaverdi, created in 2006 by Paulo Neves. With a new image and a more universal and sophisticated language, following market trends and the demands of a more informed and increasingly international consumer, the new flagship store is born, which proudly displays the new shop in shop of Rolex and major brands of fine Swiss watchmaking, as well as some new names in international jewellery.

2016

In the year of celebration of the 90th anniversary, proceed to the restoration of the facade of the building that receives a Marcolino watchmaking. An intervention that accompanied a wave of recovery and rehabilitation of the historic area of Porto and transformed Marcolino and his urban surroundings into a focus of attention and objectives.

2021

5 years away from completing 100 years of existence, Marcolino decides to innovate once again and reformulate its store, at Rua de Santa Catarina 84, in order to continue to welcome its customers with all the charm and comfort they deserve.

1926
1937
1962
1970
1980
1991
2011
2014
2016
2021

Marcolino Stores

Info

Technical Assistance

Info

Jewelry Design and Customization

Info