BAUME & MERCIER

At W&W 2026, Baume & Mercier unveiled its new Joia collection, reviving one of its oldest traditions: ladies’ watches with a strong jewellery-inspired aesthetic.
There are four 28 mm models, all featuring a black agate crown. Three of them follow the main line, with silver sun-satin dials and an elegant combination of steel, leather and gold details, as well as interchangeable straps. The standout piece is the Ref. M0A10850, a limited edition featuring a bezel set with 40 diamonds, a dial with a cross-hatched satin finish, and a flat-link bracelet inspired by a 1980s design.
More than just a one-off launch, this collection marks a clear return to a territory the brand has been exploring since 1918, when Paul Mercier and William Baume began developing watches designed specifically for women.

HERMÈS

Hermès brought two new models to W&W 2026, both featuring skeletonised movements.
The H08 Squelette retains the 39 mm titanium case with a black DLC coating and a ceramic bezel. The open dial reveals the new H1978 S calibre, constructed entirely from titanium, emphasising the line’s lightness and sporty character. The oscillating weight follows the shape of the case, operating at 4 Hz with a 60-hour power reserve. The hour markers feature blue or grey Super-LumiNova, with five rubber strap options.
The Arceau Samarcande, meanwhile, features a minute repeater with the micro-rotor calibre H1927 S. The dial, in Saint-Louis crystal (white or blue), features a horse-head-shaped cut-out that partially reveals the movement. On the reverse, the sapphire caseback showcases high-quality finishes, including hand-beveled edges, mirror polishing and circular satin-finishing.

IWC

IWC Schaffhausen presented one of the most comprehensive collections at the event.
Highlights include the Pilot’s Venturer Vertical Drive, designed specifically for spaceflight, featuring a crownless design and certified by VAST for the Haven-1 station. The Perpetual Calendar ProSet redefines the perpetual calendar by allowing forward and backward adjustments with a single crown position.
The Big Pilot’s Constant Force Tourbillon is available in Armor Gold, limited to 25 pieces, whilst the Perpetual Calendar Ceralume introduces luminescent ceramic capable of glowing for over 24 hours.
In the Ingenieur line, there are versions featuring a tourbillon, perpetual calendar, new materials and 35 mm models set with diamonds. The brand also celebrated 20 years of partnership with the heirs of Antoine de Saint-Exupéry with eight new Le Petit Prince models.

ROLEX

Rolex has structured its presentation around the Oyster’s centenary.
The Oyster Perpetual 41 marks the occasion with yellow Rolesor and commemorative inscriptions, whilst the OP 36 features a multicoloured dial with a Jubilee pattern. The OP 28 and 34 models are crafted in gold with natural stone hour markers.
The Datejust 41 features a green ombré dial, and the Day-Date 40 debuts the new Jubilee Gold, a proprietary alloy of the brand.
In the sports segment, the Cosmograph Daytona is presented in Rolesium with a Cerachrom bezel and a grand feu enamel dial. The Yacht-Master II, meanwhile, has been completely redesigned, with a new calibre and changes to the programming system.
From 2026, the Superlative Chronometer certification will include additional criteria such as resistance to magnetism, reliability and durability.
 

TAG HEUER

TAG Heuer focused virtually its entire presentation on the Monaco, with five new models divided into two collections.
The three 39 mm Monaco Chronographs, crafted from grade 5 titanium, draw on the DNA of the Ref. 1133, featuring sharper lines, a crown at 9 o’clock and a bi-compax layout. They feature the TH20-11 calibre, with an 80-hour power reserve, and are available in three versions: blue (inspired by Steve McQueen in Le Mans), British Racing green and black with rose gold details.
The 40 mm Monaco Evergraph, meanwhile, takes a distinct technical approach. The TH80-00 calibre, developed in partnership with Vaucher Manufacture Fleurier, replaces traditional chronograph components with flexible bistable mechanisms produced using LIGA technology, eliminating friction and wear. They operate at 5 Hz, are COSC-certified, feature a TH-Carbonspring balance spring and offer a 70-hour power reserve. Available in natural titanium with blue or black DLC with red.

TUDOR

TUDOR has unveiled six new models, with a particular focus on METAS Master Chronometer certification.
The Black Bay 54 features a new “Blue” aesthetic, whilst the Black Bay 58 receives a GMT version with the MT5450-U calibre and METAS certification. The classic model has also been updated, with a slimmer case and a new five-link bracelet option. The Black Bay Ceramic features a fully ceramic bracelet, developed in-house.
The Monarch returns with the MT5662-2U calibre, traditional finishing and an 18k gold-inlaid rotor. The Royal, meanwhile, is relaunched in three sizes (30, 36 and 40 mm), now featuring in-house calibres across the range and a new bezel design.

ZENITH

Zenith has focused its new releases on the Calibre 135 and the iconic El Primero.
The G.F.J. model in 18k yellow gold stands out for its bloodstone dial, a natural stone unique to each piece. Fitted with the COSC-certified hand-wound Calibre 135, it offers a 72-hour power reserve and is limited to 161 pieces. Even more exclusive is the tantalum G.F.J., with just 20 pieces, featuring baguette-cut diamond hour markers and a black onyx dial, with the movement treated in dark ruthenium.
The 41 mm Chronomaster Sport is available in a new steel and rose gold version, with a mother-of-pearl dial and the El Primero 3600 calibre at 5 Hz, capable of measuring 1/10 of a second via the central hand. Limited to 50 pieces.