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TAG HEUER 160 YEARS ANNIVERSARY COLLECTION
"Time never stops, why should we?"
- Jack Heuer, TAG Heuer Honorary Chairman President
In 1860, TAG Heuer – known as Heuer at the time – was founded by Edouard Heuer in Saint-Imier, Switzerland. Over the past 160 years, much has changed but the brand’s commitment to innovating and developing cutting-edge watchmaking creations has remained constant.