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Banner TAG Heuer

TAG Heuer



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Logo TAG Heuer

In 1860, at the age of 20, Edouard Heuer founded his watchmaking workshop in the Jura Mountains, Switzerland. The creation of the Mikrograph in 1916, the sponsorship of Formula 1 teams in the 1970s or the launch of the first connected luxury watch in 2015 are just a few examples of the main technical innovations, precision and passion for revolutionary design that characterize our unique spirit.

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